Privacy Policy
Last updated: February 12, 2026
1. Introduction
Welcome to Back to Roots. We are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website and use our services.
2. Information We Collect
Personal Information: We collect information that you provide directly to us, including:
- Name, email address, and phone number
- Shipping and billing addresses
- Payment information (processed securely through our payment providers)
- Account credentials if you create an account
Automatically Collected Information:
- IP address and browser type
- Device information and operating system
- Pages visited and time spent on our site
- Referring website addresses
3. How We Use Your Information
We use the information we collect to:
- Process and fulfill your orders
- Send order confirmations and shipping updates
- Respond to your inquiries and provide customer support
- Send marketing communications (with your consent)
- Improve our website and services
- Detect and prevent fraud
- Comply with legal obligations
4. Information Sharing
We do not sell your personal information. We may share your information with:
- Service providers who assist us in operating our website and conducting business (payment processors, shipping companies)
- Legal authorities when required by law or to protect our rights
- Business partners with your explicit consent
5. Data Security
We implement appropriate technical and organizational security measures to protect your personal information. However, no method of transmission over the internet is 100% secure. While we strive to protect your data, we cannot guarantee absolute security.
6. Your Rights
You have the right to:
- Access and receive a copy of your personal data
- Rectify inaccurate or incomplete information
- Request deletion of your personal data
- Object to processing of your personal data
- Withdraw consent at any time
- Data portability
7. Cookies
We use cookies and similar tracking technologies to enhance your browsing experience, analyze site traffic, and personalize content. You can control cookies through your browser settings, though this may affect site functionality.
8. Third-Party Links
Our website may contain links to third-party websites. We are not responsible for the privacy practices of these external sites. We encourage you to review their privacy policies.
9. Children's Privacy
Our services are not intended for children under 18 years of age. We do not knowingly collect personal information from children. If you believe we have collected information from a child, please contact us immediately.
10. Changes to This Policy
We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new policy on this page and updating the "Last updated" date. We encourage you to review this policy periodically.
11. Contact Us
If you have questions about this Privacy Policy or wish to exercise your rights, please contact us at: